Why Build content rich sites
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Some people wonder.. why would you want to build content-rich websites? The simplest answer is “Because it keeps people on your site for awhile, it makes them come back, and they tell their friends and family about the site.” But why? Well, for one thing, people will stay on a content-rich website because it takes awhile to read an article or two. Thus, while they’re reading the material, their peripheral vision notices ads that happen to surround the articles increasing your possibility of getting someone to sign under your affiliate links, or clicking on the ads.
And if people start to realize that a certain site has good content that they like, and in particular, different content that constantly changes and is updated, then they’ll check back to see what’s new. The worst thing in the world to have is a website that never changes. People will visit it exactly twice—the first time to check it out, and the second one to see what’s changed—and when they find out it hasn’t changed, they most likely won’t come back. Ever, don´t let it happen to you!!
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A content-rich site is one that has lots of informative articles, usually centered around a theme. Most sites can’t quite pull off being WikiPedia, so they specialize. The articles you’ll want to have on your site should be short enough so that someone can read them in about 5 minutes. This means you want to stick to articles of around 250 to 750 words, with 300 to 600 words optimal. To give you an idea, a single page in a published novel has about 300 words.
Of course, your real purpose in putting up all these nice little short articles and changing them out frequently is not to just put information out into the world. It is to have a site that people will come back to so that they will see the ads on your site and possibly help you make money through clicking on those ads, and that´s when it translates into profits.
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That’s a key point, so I’m going to repeat it: The purpose of having a content-rich website is to attract people to it, again and again, so that they will see the ads and click on them. If you think that it’s cool graphics and colors that make a site attractive to a visitor, well you´re right to some extent but what really counts is the content. In order to make money from Google AdSense, you need to grasp that concept. Believe me, you could run a wonderful advertising campaign and develop all sorts of viral marketing tools and attractive affiliate programs,but unless your Website is content-rich, the traffic spikes that you get for your efforts will only be temporary. The very best way to attract and retain an online audience is to provide content that’s useful, valuable, informative, educational or just downright funny or entertaining in some way.
