Nov 22 2008

Relationship Marketing Secrets The One Question You Need To Ask Yourself

I’ve given you a lot of insight into my thought process when I approach a writing project but none of what I shared with you will help you at all if you can’t honestly answer this question…

Are you willing to put what you want to the side and focus on giving others what they want without thinking so much about how much you’re going to get paid from your efforts?

That’s a tricky question because even if you answer yes, that’s not enough. Saying what you’re willing to do and being willing to do what you say are two completely different things.

Your major competitors are seen as people who have products that are superior to just about anything you produce. Why? Because nearly all of them understand everything I’ve told you up to this point.

Respect the time other people are willing to share with you by giving them the best information you possibly can. Forget about competition and that if you give away or sell some of your best information that it’s going to hurt you and your business.

That’s crazy because most of the people you share your information with won’t do a damn thing with it. Out of every 100 people you could probably expect 5 people or less to go through all of it and put together a plan they will actually execute.

But here’s the thing.

For every 100 people who buy your products only a small percentage of them will do enough to compete with you on any level whatsoever. So about 95 people out of the 100 who gave you their money won’t do anything at all to put a dent in your business.

People get addicted to stuff that makes them feel good. When you produce quality information that’s geared towards actually helping people, many of them will get a wishful thinking high. What I mean by that is they’ll sit there with your materials and daydream about your information helping them to do something but they won’t actually put any of your information to good use.

Just having a great product in their possession is enough for them.

These types of people like to create ideal outcomes in their heads and scare themselves out of taking action because if they took action, they would be accountable/responsible for their own future.

I’m not sure where it comes from but people love to blame others for their past, current and future states. People don’t take responsibility for their actions anymore. At least, they don’t want to. As long as that mindset exists, you can produce highly valuable products and sell them to a lot of people knowing that you are not creating a large number of competitors.

With that being said, there’s no reason for you to hold back the quality of anything you produce. Most people will say a lot of things but they aren’t willing to do a lot of the things they say. They talk about taking action on good information but they won’t.

So sell thousands of high quality products and count your money. Holding back on the quality of your information ultimately limits the number of repeat customers you’ll have and takes money out of your pockets so don’t hold back. Give people the mental high they want and deposit the money you get into your bank account.

You’re not responsible for anyone else’s success. If they don’t want to do what it takes to be successful, that’s completely on them, but do give them quality products that work if they work them.

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