How To Benefit From Blogging PT1

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If you already own and maintain a web site, having a blog can improve your current web presence. The capacity to supply your customers, and readers, with brand new content on a daily, or weekly base can keep your business running even during lean months.  Blogging is also a wonderful way for small business owners, with little web design understanding, and small budgets to set up a professional, attractive, web presence.  Many designers will charge less for a completely tailored blog design and installation than they would charge for complete, traditional, html or flash website design.

Initially when blogging first became popular among businesses  I was slow to perceive the change.  It seemed to me as though more and more of my competitors were closing down their regular sites and replacing them with well designed blogs.  Other competitors kept their existing sites up, but added links to their websites with the intention of sending surfers to their companies newly formed blogs.  I was determined to learn more about blogging, but I didn’t want to change my entire website design until I was sure blogging was right for me and what I wanted for my business.

I fooled around with a few different blogging platforms on a personal level trying to find out what all the buzz was about.  I set up a simple personal blog on Blogger and later a weight loss blog on Typepad.  After trying out all of the major blogging platforms I came to the realization that using a blog platform to power my site rather than the current html design could work magic for my business.  In addition to being able to make my blogs look, and feel, professional with little design knowledge, I was also able to easily add photo and text content to my personal blogs without much assistance.   This was  something I would never have been able to do on my traditional site.

Considering that any of these discoveries would have inspired me to turn my existing site into a blog, the deciding factor for me was a confrontation with my website designer.  I needed my site updated to promote an upcoming event my business was affiliated with but the designer would not be available to complete the update until after the concert was over.  I instantly began researching how to create my own blog on my own domain so that I would no longer be reliant on a web designer.

Continued here….

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