Final Diagrams

Alright, do you now see how each resource can go on to become relevant in two sections, double the promotion power for you, but at the same time you have to be very careful not to go over the top, or make a wrong move when trying to cross your resources over. Some of the above are obvious, and will lose you your resources in a particular way, and some of the less obvious have time based constraints which as pointed out in the relevant sections, and will have you messing with confusing tangled balls of resources that aren’t viable compared to the amount of profit they bring you. Before moving on to three general rules about treating your customers correctly, here’s the chart to demonstrate in note form what we’ve just talked about above and the previous chapter for each of your resources.

Note: This is not some fancy marketing system that’s been created for the sake of doing so. It simply demonstrates one of the fundamentals of every manual I’ve ever written. Your resources, and how when they’re building each other, you can never say you have no one to promote to, no one to promote your stuff, no one to strike deals with, and no way to make profit, because you do have all of those things. It’s all here, ready and waiting.

3 Steps to a Good Customer Relationship

Ok, finally before moving on to the next subject, and wrapping up this section, I’d like to talk to you about three, very general concepts relating to how to and how not to treat your customers, with a view to getting the most out of each every one of them through your marketing. I’d like to start off by giving you a quick run down of freebie syndrome and giving away the world.

Freebie syndrome, as I call it, unfortunately seems to be almost incurable over short periods of time. This occurs when you give too much for to little to your resources. Generally, the people that do this are in the mindset that people will remember them, thank them, and like them for giving things to them. It’s important, however, that no matter what resource you’re dealing with not to do this too regularly for starters, and secondly don’t give away anything worth more than around sixty dollars at the absolute max, especially when the product is new.

If you find yourself starting to do this, whether it’s with affiliate commissions, mailings to your list, or being too kind to your customers or even your joint venture prospects and contacts, you’ll likely see that they start to take it for granted and come to expect it, only to suddenly be offended when you don’t keep up the pattern. Remember this if you’re giving freebies away, make sure people know that it’s a special thing that you don’t do very often. This not only adds even more value to your words and products, but inoculates against freebie syndrome from the start, and you won’t have to keep giving away the world to keep everyone happy.

Lastly, and quite simply, keep in touch. I’m not suggesting you mail your resources every day, or even every week, but I’d suggest keeping in contact at least three or four times a month minimum without making that fatal mistake of sending out e-mails when you have nothing to say. If you don’t do this, gradually, over time, people will forget that trust you’ve built up with them, or even worse, forget who you are altogether, or not remember to update their accounts and subscriptions with their new contact details.

Wrapping Up

Generally they’re more likely to remember you the further down the resource chart they are, and the more you should be doing to make sure they stay this way. That about wraps it up for how to treat your customers. I hope you’ll agree that we’ve just talked through something far more important than customer service techniques here. We’ve just covered how to get your resources to build each other internally. Couple this with the external building and the influx of new customers you’re receiving through your new products, and you’ll find yourself in an abundance of promotion power.