PRE-QUALIFIED TRAFFIC.
Every visitor to your website is already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS.
PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS.
Basically with PPC you don´t have to worry too much about SEO on your site, you will get top listings if you bid right.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better the chances that the ad will be seen in the search engine. These networks also provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for their ads, thus, less spending for unnecessary clicks. You pretty much set your own budget.

In PPC advertising, what´s important are the keywords and phrases. You have to select at least 10 "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Do not use vague language. Include important details like the price, these are the basics, we´ll be posting an in- depth study on adwords for those who want to delve deeper, and you should be able to apply that very same counsel to any PPC program

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First, design your website in such a way that it will attract Internet users.  Take into consideration the look and feel of the advertisement on your site. If it doesn’t look professional, most likely, users will just ignore it. Place the ads on  strategic locations – where users can see it clearly. Visibility of the ads is very important.

Another way is to post a link to your website in forums, web communities, ezine articles or bulletin boards. However, this method requires a lot of effort – that defeats your purpose of getting easy money in the first place! The key is to do something once and forget about it. It’s like putting your business on autopilot. To maintain you pay-per-click business, be sure to track down site activity, so you are updated on how much money you are making.

Can I make more money?

If you think you can go to the next level, you can try a two-tier affiliate program. This gives you the power to recruit affiliates. Other than the money you get from your website’s clicks, you will also get a percentage of what your affiliate generates. Some companies give 30% to a soaring 50% commission on all referral sales.

Remember, you should be able to monitor your affiliate program. If you can recruit more affiliates, then you can get paid more without even moving a finger! The idea is to get to a point where you´re pretty much running on autopilot.

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Below are some important points to consider when planning a pay per click campaign:

1. Know your product.
Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget.
Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right.
Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line.
Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all.

5. Find the right keywords.
Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads.
A good PPC ad is one that can persuade and move a searcher. There are several approaches to this:

Discount offers
Testimonials
Celebrity/famous endorsers
Money-back guarantees
Free trials or sample offers
Freebies
Reverse psychology
Major benefits ("Lose weight")
Direct instructions ("Click here")

7. Maintain a professional-looking site.
Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

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Just to recap PPC advertising  is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process.

If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Of course you have to make sure your ad is well written, otherwise no-one will be interested in clicking.

PPC – The Pros

1. You don´t need to be a genius in computer and technology to be able to run this type of ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose   PPC advertising.
5. You can  use any search engine available.
6. You can type in any keyword you like.

PPC – The Cons

1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this type of advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time.

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PPC stands for Pay-Per-Click. PPC is a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

Pay per placement
Pay per performance
Pay per ranking
Pay per position
Cost per click (CPC)

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PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the ‘landing pages’ for your ads.
7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it a very effective way of promoting a business ‘online’.

. It’s easy to get launched immediately . PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.

. You can obtain specific, pre-qualified, and quality traffic . PPC provides you with quality or well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction either by buying your product or subscribing to the service that you are offering.

. Easily widen your reach . PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.

. Track your investment . PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads)
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