As an aspiring Internet Marketer You’ve probably heard of SEO, and if you haven´t you will soon enough, it stands for Search Engine Optimization. SEO is the process of increasing the amount of visitors to a site by designing the site content so that the site ranks high in the search results of a search engine.

The higher a Web site ranks in the results of a search engine, the greater the chance that a user will visit that site, let’s face it, most people are lazy they’re not going to spend time clicking and scanning tons of pages of search results, therefore, where a site ranks in a web search is absolutely critical for directing more traffic toward the site. SEO helps to make sure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

To begin to understand how this works, you need to know a little bit about how search engines work.  Typically, a search engine sends out a spider to fetch as many documents as it can then another program, called an indexer, reads these documents and makes an index based on the words each document contains, each search engine uses a unique proprietary algorithm to create indexes so that hopefully only meaningful results are returned for each query.

[ad#ad-4]

These indexers compute the keyword density. Keyword density refers to how often a certain word appears in a given document, it’s given as a percentage, let’s say you have a site about soccer shoes, a keyword density of 7% on “soccer” on that web page means that out of 1000 words, 70 of them are “soccer.”

Unfortunately, the quick-buck con artists have figured this out, and they will put up a site that has a front page that is totally littered with keywords, to give you an idea, a normal key word density for the main key words is about 3 to 7%,  what these people will do is have something insane like a 25% keyword density on their front page, then that page ranks #1 in search engine results when users search for that word, and once the user is on the entry page, they’re likely to enter the site.

There are many things to consider when putting keywords in the text of your pages, most search engines index the full text of each page, so you should put your keywords throughout your text, however, each search engine uses different ranking algorithms, and that’s the really hard part–difficult though it may be, you need to keep all of them in mind.

The main page should be full of keywords because that page has a higher chance of being indexed than other pages, and for some search engines, it will be the only page that is indexed.
Some engines will rank your page highly if it has at least 100 words on it, so consider that your minimum. Directories include pages based on the quality of their content, so make sure your pages aren’t just lists of keywords, if you do that, you risk not getting in the big directories AND you will irritate readers—they won’t come back.

When you create your pages’ content, pay attention to:

•    Keyword prominence
•    Proximity
•    Density
•    Frequency

Affiliate Marketing Post

ShareThis

A Googlebot is a web-searching spider that visits your website to detemine how it ranks in the search engines.  And these spiders have definite preferences, so you want to make sure your content is good spider food.

Googlebots Spiders prefer:

•    Neat code—less lines of code than lines of text (more text than code.)
•    Normal keyword densities of 3-7%.
•    Lots of backlinks on pages that link back to your home page.
•    Original content not found anywhere else.
•    Quick downloads of sites, which means not a lot of dynamic URLS to other sites.
•    Site maps.
•    ALT Tabs for images.
•    Link partners who are relevant to your page
•    New content every time the spider comes around to check up on your site.

Googlebots Spiders are not into:

•    More lines of code than text.
•    Nested tables.
•    Super-high keyword densities, which they call “keyword stuffing”.
•    “Doorway pages” that act as a portal.
•    Too many backlinks to your home page from within your domain.
•    Duplicate content from another site—regardless of who stole what from whom.
•    Lots of dynamic URLs that cause a site to take forever to download.
•    Repeating the exact same words in your linking text, which it will interpret as automated link  swapping.
•    Stale content that never changes.

Affiliate Marketing Post

ShareThis

And if people start to realize that a certain site has good content that they like, and in particular, different content that constantly changes and is updated, then they’ll check back to see what’s new.  The worst thing in the world to have is a website that never changes.  People will visit it exactly twice—the first time to check it out, and the second one to see what’s changed—and when they find out it hasn’t changed, they most likely won’t come back.  Ever, don´t let it happen to you!!

[ad#ad-4]

A content-rich site is one that has lots of informative articles, usually centered around a theme.  Most sites can’t quite pull off being WikiPedia, so they specialize.  The articles you’ll want to have on your site should be short enough so that someone can read them in about 5 minutes.  This means you want to stick to articles of around 250 to 750 words, with 300 to 600 words optimal.  To give you an idea, a single page in a published novel has about 300 words.

Of course, your real purpose in putting up all these nice little short articles and changing them out frequently is not to just put information out into the world.  It is to have a site that people will come back to so that they will see the ads on your site and possibly help you make money through clicking on those ads, and that´s when it translates into profits.

[ad#ad-1]

That’s a key point, so I’m going to repeat it: The purpose of having a content-rich website is to attract people to it, again and again, so that they will see the ads and click on them. If you think that it’s cool graphics and colors that make a site attractive to a visitor, well you´re right to some extent but what really counts is the content. In order to make money from Google AdSense, you need to grasp that concept. Believe me, you could run a wonderful advertising campaign and develop all sorts of viral marketing tools and attractive affiliate programs,but unless your Website is content-rich, the traffic spikes that you get for your efforts will only be temporary.  The very best way to attract and retain an online audience is to provide content that’s useful, valuable, informative, educational or just downright funny or entertaining in some way.

Affiliate Marketing Post

ShareThis

Here are some general categories to get you started with your brainstorming:

•    Editorials
•    Feature articles
•    Political opinion
•    News stories
•    Art galleries
•    A conglomeration of the best content
•    Reviews of movies, books, music
•    Interviews
•    Interactive features – polls, feedback, discussion groups, forums, chat

[ad#ad-4]

Editorials
Editorials are the opinion of someone who’s Been an expert in the field– (either you or a guest contributor).  This makes good content because people like to respond to it and participate, either by agreeing with or opposing the writer. This can make for an exciting page, and you’ll probably have to moderate it.

Give your people a way to make their views known; put up a bulletin board or guest book on your site. People will come back to read other responses to their comments. And you can use this feedback from your audience by incorporating it into a follow up article in the future.
For instance, is everybody complaining about a soccer players performance?  Do an article on it, since clearly that’s something people are talking about so they’ll want to read about it and comment on it.

Full-length Feature Articles
These are the most common and in many people’s opinion one of the best forms of content. Depending on what your site is like, the articles could be long or brief, formal or chatty, technical or entertaining.

Here are some tips:

• Keep it short.  While there aren’t any hard and fast rules, you should keep these articles below    1200 words. If they are longer, make them into multi-part features.  People hate to have to scroll   down a lot.

• Articles should be relevant to your site.

• Articles should educate, entertain or inform. Don’t overwhelm people; stick to one or two ideas.

• Refrain from reusing an article you’ve read somewhere else. And by publishing something that’s new,  you increase the overall value and credibility of your site.

Affiliate Marketing Post

ShareThis

Here are the steps you’ll want to take:

1. Pick a domain name – this requires some thought, since even though it’s not as critical as it used to be to have a catchy domain name, it still matters to some users.  Once you’ve picked one, check with Hostmonster or http://www.whois.net to see if it’s available.  If your favorite choice isn’t available in .com format, consider being flexible and having it in .net, .biz, .org, or some other form.

2. Reserve the domain name .  Web.com and many, many others offer that service.

3. Get web hosting .  You’ll want to shop around on this one, since prices and services and terms &  conditions vary greatly. I personally recommend using Hostmonster , they´re very reliable and offer the best hosting online, along with many cool features which are essential to anyone who wants to start an online business

4. Set up your new domain , including your e-mail addresses.

5. Design your site , and start building pages.

6. Get some content .  If you don’t want to write it yourself, check out:

.    http://www.ezinearticles.com
.    http://www.goarticles.com
.    http://www.freshcontent.net/
.    http://www.elance.com to hire a freelance writer who will write articles for you.

There are also membership sites that offer you good plr articles which you can modify and use as your own, one such site is Resell Rights Weekly, they have a lot of new articles every month and the membership is free! (can´t beat that)

7 . Add good RSS feeds , Improve Your Website SEO By Providing Fresh Updated Content

8. Sign up with Google AdSense

9. Update content at least weekly

10. Collect Adsense checks

[ad#ad-1]

And remember regular updates are critical to your site. Nothing is deader than a website that looks like somebody’s forgotten about it.  Regularly updating or modifying your site content gives you a big advantage over the competition. Web surfers will keep on coming back to your site if they notice that there’s always something new to see, learn, or enjoy each time.

CLICK HERE TO SIGNUP FOR HostMonster.COM NOW.

Affiliate Marketing Post

ShareThis

To Get Content

1. Offer to pay guest authors for their work.  A guest author could be someone you found on your bulletin board who happens to write well.
2. Exchange articles with the guest author’s site. Your site visitors benefit by providing them with another point of view. And you might just gain some new regular visitors from your guest author’s site!
3.  Make sure you get exclusivity. When someone writes for you, make sure they won’t submit that same article to dozens of other Websites and newsletters. When your site publishes exclusive content, you have opportunities for syndication in other publications, online and off, and you gain a lot of reader loyalty.  The key phrase in a contract with a writer is that you’re buying all rights, including electronic.

Can you use reprints?
Reprint articles written by others, but you must always obtain permission. All work, from the moment it is written, is copyright and owned by the author, whether it is marked with a copyright symbol or not. Content is not free. You can, however, make reprints interesting and personalized by putting your own ’spin’ on the content. Write an introduction to the subject, or comment on the author’s opinions or conclusions.
Take care to avoid ‘editing’ the original article without the author’s permission. Avoid articles that have been reprinted many times before on other Websites and electronic publications.

News Stories
Your site can become a news source for the latest developments and happenings in certain niche area by providing timely news on topics of interest to your readers.  I’m not saying you can be the next CNN or MS-NBC, because that takes building a huge operation.  But what you can be is, for example, the CNN of the karate world, or the ABS-News of the bonsai tree hobbyists.
What you’ll want to do is create a separate section of your site to deal with industry news. Or, devote an entire site to news updates. There are many ways of presenting news:

•    As a feature article
•    As short news clips, with a link to the full story
•    As news stories, where each item is explained at length

However you decide present the news, make sure you give it your own personal style.   Make your style interesting, personal, chatty, fun, unique, or all of these – just make it yours.
Make sure your news is relevant, useful to your reader, and timely. Old news isn’t no news at all, it’s history!  So how do you get news?

•    Subscribe to ezines on your subject or topic
•    Sign up for e-mail news delivery services
•    Register to get regular press releases on your topic
•    Surf the web for new news items
•    Get news from newspapers, magazines and books
•    Go to conferences, workshops or seminars and write about what you see

[ad#ad-4]

Conglomerating the best content
If you can make your site into the ultimate content resource on issues related to your topic, I guarantee you you’ll attract and retain a loyal audience. Your site will become known as a The Place for anyone who wants information on your subject.

Since you’re the expert on your topic, you can evaluate sites and other resources (ezines, directories, books, offline publications) and sniff out the best ones to list along with your rating and opinions.

This sort of content is like the old book reports you used to have to write for school.  Read up thoroughly on your subjects, then hit the high points of a topic.  Or, consider writing a summary of three separate article that have the same theme.

Reviews of movies, books, music
This is perhaps the easiest category to get content for.  If you have friends who are movie, book, or music fans, they’ll probably write reviews for free just for the thrill of seeing their stuff on a site.

Also, this is a never-ending source of content, since there are always new movies, books and music coming out.  Contrast that with dog breeds—once you’ve written everything there is to say about every known breed, you have to wait for them to come up with a new breed!
If you want to have some fun, you can review movies yourself.

Music is easy, too, especially if you live in a town that has lots of live music or festivals. In fact, you could even hire a high-school kid to do this, but check their writing skills first.

Books are a little harder, since they take more time to review and cost you money. However, you can paraphrase what others have said if you’re clever and don’t violate copyright.

Interviews
This is a category you might want to get a freelance writer for.  Go to elance.com and browse the profiles of Service Providers to see who does interviews, then talk to them.  Many freelancers specialize in celebrity interviews, and that’s what you want.

Interactive features – polls, feedback, discussion groups, forums, chat
This is one of the most popular types of sites for kids, teens, and young adults because they get to give their opinions (which many kids don’t get to do enough of at home, according to them) and they get to talk to others.

So, if you want to run this kind of site, bear your target market in mind.  It’s worth paying a few bucks to a freelance writer or graphic artist to come up with fun games that are constantly changing, or new polls, since people will come back time and again to give their opinions.  And don’t forget surveys—people love to take surveys.

[ad#ad-1]

Affiliate Marketing Post

ShareThis

Google has a huge advertiser base, so they have ads for all kinds of businesses and for just about every type of content no matter how broad or specialized it is. And since Google provides the ads, you don’t have to spend time talking to your advertisers.

AdSense represents advertisers that span the spectrum.  These advertisers range from large global brands to small and local companies. And ads are targeted by geography so global businesses can display local advertising easily. One more thing: you can use AdSense in many languages.

So how does AdSense figure out how to do all this targeted advertising?  Well, AdSense has the ability to deliver relevant ads because the gurus at Google understand how web pages really work and they’re continually refining their technology to make it smarter all the time.

For example, some words can have several different meanings depending on context. You’ve seen this happen with “two” and “too” and “to.”  Google technology is smart enough to understand these distinctions from the context that the word appears in, so you get more targeted ads.

When you put a Google search box on your site you start making money off of web searches that people do on your site. This ability to search off of your page keeps them on your site longer—since they can search from right there where they are—and it will only take you a few minutes to get AdSense up and running.   The best part, of course, is that AdSense is free for you to use.

[ad#ad-4]

How To Get Started

It’s easy to get started with AdSense and it only takes a few minutes.  You fill out one single online application and that’s it. Once you’re approved, it takes only minutes to set up AdSense; all you have to do is copy and paste a designated block of HTML into the source code for your site.  Once you do that, targeted ads will start showing up on your website.

While I can’t guarantee results, of course, since a lot of your success lies in your own hands, I wouldn’t be telling you about it if I didn’t believe in the power of Google AdSense.  A lot of webmasters are making a lot of money off of AdSense, and there’s no reason you shouldn’t be one of them.

The amount of money you can make with Google AdSense mainly depends on what user needs your Website fills. For instance, a site about women’s issues can make some serious bucks on AdSense because of the high level of competition for related keywords.  The CPC (cost per click) is the amount you get paid every time a user clicks on one of those ad banners.  CPC rates for competitive keywords can be more than $1, which translates directly to your site’s earning potential within the program.

However, if you’re in a less competitive market, you’ll make less money—that’s just a fact of life. Still, it’s unusual to see anyone using Google AdSense report earnings of less than an effective $1 CPM (cost per 1000 impressions), and the average runs in the range of $4-$5 CPM. Some people are making an effective CPM of $15 or more with AdSense. Oh, and best yet, this is all after Google takes its commission.

About that commission…commission is definitely one thing  that’s a little bit ambiguous with AdSense. Google doesn’t publicize it’s “cut”, and only displays the publisher’s cut in  member reports, so getting good, accurate information on this has been difficult. To date, comparisons of AdWords rates with AdSense earnings add up to commissions of between 40% and 60%. People speculate all the time on user boards as to why Google refuses to publish its commission rates, but no one has the answer. It might have something to do with legal reasons or it could just be that Google wants to retain the ability to change rates without having to send out an announcement about it each time, which costs money.

[ad#ad-1]

Affiliate Marketing Post

ShareThis

The best example of passive income in the physical world is real estate.  When you own an apartment building and hire a property manager and a maintenance crew to take care of it for you and collect the rents, all you have to do is cash the checks that roll in.

[ad#ad-1]

Of course, passive income doesn’t just happen overnight, or everyone would be getting it.  In the case of the apartment building owner, it took money, time, and knowledge to set up a corporation, find a building to buy, put up the cash to buy it with and get a loan for the rest, renovate it, then screen and hire the property manager and maintenance crew.  But once that was all done, checks began rolling in with little or no effort.
Well, Google Adsense is the online equivalent of that.  You’ll have to invest just a little bit of time in learning about it, but once you get it set up you can look forward to seeing those nice checks roll in.  Or, if you’re totally online, seeing money flow into your PayPal account.

Google AdSense is a fast and absolutely ridiculously easy way for people with websites of all types and sizes to put up and display relevant Google ads on the content pages of their site and earn money.
Because the Google AdSense ads relate to what your visitors came to your site to read about, or because the ads match up to the interests and characteristics of the kind of people your content attracts, you now have a way to improve your content pages AND make some serious bucks off of them.

Google AdSense is also a way for site owners to provide Google search capability to visitors and to earn even more money by putting Google ads on the search results pages. Google AdSense gives you the ability to earn advertising revenue from every single page on your website—with a minimal investment of your time

Adsense Ads

So what kind of ads do you have to put up?  That’s the good part—you don’t have to decide.  Google does it for you.  AdSense always delivers relevant ads that are precisely targeted—on a page-by-page basis—to the content that people find on your site.  For example, if you have a page that tells the story of your pet fish, Google will send you ads for that site that are for pet stores, fish food, fish bowls, aquariums…you get the picture.

If you decide you want to add a Google search box to your site, then AdSense will deliver relevant ads targeted to the Google search results pages that your visitors’ search request generated. If you’re into upgrades, Google is now offering “AdSense Premium”, which is CPC based and, for the time being, offers less flexibility in terms of ad sizes — only banners and skyscrapers are currently available. You can apply using existing AdWords accounts, or you can request a new account. Applicants are usually notified within a day as to whether they’ve been accepted for the program.
Here’s the thing you need to know:  Google has no strict criteria for acceptance into the AdSense program, and Ad Sense doesn’t hit you with a minimum traffic requirement. The only criteria they’re really sticky about is the standard “acceptable content” requirements, and that’s pretty standard almost anywhere.

[ad#ad-4]

Google AdSense says they’re serious about attracting quality content sites, and because of that they only allow AdSense members to serve three ads per page. This was a welcome change for website owners as before you were only allowed 1 ad per page.

Once you’ve been accepted into Google AdSense, you’ll be able to get the AdSense advertisements on any site you own using the same ad code, provided you obey the Google guidelines. (And that’s very, very important—more on that later)

Affiliate Marketing Post

ShareThis